Life Is More Than a Number

If I told you that 87%* of Jack of All Blog readers found the authors heart-stoppingly gorgeous, would you buy the hype?

Numbers have a funny way of stirring up emotions. There’s a reason that 71% of all Web articles and blog entries contain a numerical value in their headline.

Put something on sale for $9.99 instead of $10.00 and see which one you sell more of.

And think about age. Whether it’s your friend dating an older man or the number of years that automobile has been running, you’re quick to rush to judgment anytime a number is floated.

A 92-year-old woman…
10% off…
49% of the vote…
9 Ways to Lie (Without Getting Caught)...

But Jack of All Blogs thinks that there is far too much emphasis placed on numbers. That survey data you collected or quoted is nothing more than a number. I don’t care what mathematicians or scientists say: life is more than a number.

The same must be true of your blog. Content must go deeper than simply spitting out stats.

13% of Blog Readers View Porn Online
77 out of 100 people prefer drinking to smoking
29 people died in the accident
I received a 2.7% pay increase

Numbers are everywhere; especially at work. Analytics. Metrics. Whatever they call them at your job, I’m willing to bet you’re spending too much time analyzing and crunching.

So stop with all the numbers and dig a little deeper.

*All statistics are completely fabricated. Hey, when you’re Jack of All Blogs, you can get away with that.

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One lone ranger

  1. 42% of humans die in their sleep. Why does this never get any coverage?

    waldorf said this on June 26, 2009 3:23 pm

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