New Website. No Content. Go Away!
I’m tired of Websites that rely on user-generated content, yet make the foolish decision to launch before they stock up.
You know the kind I’m talking about. They’re the ones that promise to show you what other people earn; what their house is worth; how clean restaurants are; how they feel about their boss, etc. You show up at the front door expecting to find a wealth of information waiting with open arms. Instead, you input your search criteria and are met with zip, zilch and their good friend zero.
That’s why this blog entry should serve as a reminder to anyone who is planning to launch a new Website. Cool your jets until you have the goods.
It’s not OK to launch thinking that you will grow content along the way. You only have one chance to impress your visitor. Blow that and you’ll likely never win them back. And why should they ever return? Far too many of these Websites are eventually abandonded by their owners, leaving limited data behind. With so much to do and see on the Web, you only have one chance. No content, no visitors.
I’m a busy guy. I don’t have time to waste on your incomplete repository of information. At the very least consider hanging a shingle for your front door alerting visitors that there’s a good chance that you will not find what you are looking for. Sure, they’ll probably still bail – but at least they won’t be as angry.
What do you think?