Books on Blogging Don’t Excite Me

I love books. I love learning. But I’d also like to remind bloggers who aspire to great heights the importance of beating to their own drum and ‘arriving’ on their own path.

The self-help aisle at the local book store chain grows everyday. Is anyone really getting better at anything?

How-to blogging guides can be useful in giving you a fundamental understanding of the conventional ways one could achieve success. SEO basics, monetization, the power of headlines, etc. – all good stuff. But I’m willing to bet that the blogosphere has become so saturated, that the next big thing – and I mean REALLY big thing – will be someone who breaks all the rules.

The path to success has more roads then we can imagine. Why not dream up a new one?

I also think there’s something wickedly ironic about the recent glut of bloggers inking book deals. Sure, I’d sign one in a heartbeat. But at some point, recycled content is just getting recycled once again, no?

The announcement of ProBlogger the book is sure to get people’s attention, and will undoubtedly make a ton of money. And I respect the authors immensely. I know you WILL learn from the book! I’m merely suggesting that you ask yourself if you’re playing the game by yours – or somebody else’s rules. I don’t want to keep up with the pack – I want to take the lead.

I have not seen or previewed the book. And am admittedly speaking in generalities. But let me ask you this:

What would you expect to read in a book on blogging that you haven’t already read on a “pro” blogging Website?

Just a thought.

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