I Don’t Care Who Buys Digg
According to TechCrunch, Google and Microsoft are front and center, ready to make a bid for Web 2.0 darling Digg. The site, which bloggers across the world aspire to make the homepage of, will likely sell for approximately $210 million.
The thing about it is, I could care less who buys Digg. I’m so over it. Here are the reasons why.
1) Algorithm, Shmalgorithm. I don’t care what anyone says, the voting system is terribly flawed – and has devolved over time. Since 2005 I have had my time wasted by crappier and crappier stories. In many cases they lack humor, facts and overall quality. Someone is gaming the system. Top Digg users still hold too much control, dictating the majority of homepage content.
2) E-mail Forwards. I’m tired of friends, family and co-workers spending a good part of their day scouring Digg for links. If I want to see what’s popular, I’ll visit the Website myself. I don’t need you as a human-edited RSS feed.
3) Downhill Spiral. Traffic and revenue aside, the Digg product has peaked – in a cultural sense. It’s already worked it’s way as America’s favorite cool verb to start the 21st century. All we need now is old school conglomerate money running the thing to help it sink faster.
4) Dad “Diggs.” Once my parents are registered for something, it’s usually time to move on.
Full disclosure: I’m about the same age as Kevin Rose and might just be insanely jealous.
What do you think?