TechCrunch Gets $240k a Month. Show Me the Money!

Sometimes life isn’t fair. There are the real winners, and there are the rest of us who are the real whiners. Or maybe that’s just in terms of money. But when you read about TechCrunch earning $240,000 per month, you’d be bound to have a double take. Hey, that’s more than what most of us earn in a year.

Today, TechCrunch has a full-time staff of eight. This year, it hired a CEO. In August, 1.25 million people visited TechCrunch or its affiliated blogs at least once, according to comScore Inc. It brings in $240,000 per month in advertising, according to Arrington, and pulls in additional revenue from conferences and parties. Most important of all, TechCrunch is in the black.

“When I started the blog, it was just a hobby,” Arrington said. But, after a while, “It was pretty clear that I could make more money blogging than from anything else.”

If I’d founded TechCrunch I’d be laughing myself to the bank right now. Wait, isn’t that what Arrington does? Probably.

I should stress that this is the exception rather than the rule. There are a very few excellent blogs out there that make really big bucks. Then there are those so-so blogs that still make even bigger bucks. A modest number of us in the blogging business make a decent living, but aren’t exactly swimming in cash. Then most bloggers out there can only dream of making a measly buck out of their blogs.

Yes, some blogs are profitable. Stress on some.

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