Comments on: $100 Mil for FeedBurner? http://www.jackofallblogs.com/2007/05/23/100-mil-for-feedburner/ Snarking the Web since 2004. Thu, 25 Feb 2010 15:30:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: franky http://www.jackofallblogs.com/2007/05/23/100-mil-for-feedburner/comment-page-1/#comment-17983 franky Thu, 24 May 2007 10:54:48 +0000 http://www.jackofallblogs.com/2007/05/23/100-mil-for-feedburner/#comment-17983 Finally someone among all the 'must blog about this' bloggers, who has a slightly different take. Yes the reason why GOOG wanted Feedburner is not the ads integration, they couldn't care less about ads in feeds. But feedsyndication. In a period where more and more designers and SEOs use nofollow for feeds, to stay out of the supplemental, GOOG might lose important data to boost its blogsearch. And knock out Technorati. Google has a ping service for blogsearch, but also a sitemap ping service, so there might be double listings. Feedburner's pinger will allow GOOG to index, and sort out (personal) blogs, even better. But also clean up spam blogs from its blogsearch with time (expect GOOG to buy Askimet for this too, but not Wordpress.com that's still for YHOO :P) And jsut as you wrote, metrics. Popular feeds will continue to hit the SERPs, all the rest will disappear more and more in the supplemental index, but have to rely on Blogsearch. Finally someone among all the ‘must blog about this’ bloggers, who has a slightly different take.
Yes the reason why GOOG wanted Feedburner is not the ads integration, they couldn’t care less about ads in feeds. But feedsyndication.

In a period where more and more designers and SEOs use nofollow for feeds, to stay out of the supplemental, GOOG might lose important data to boost its blogsearch. And knock out Technorati. Google has a ping service for blogsearch, but also a sitemap ping service, so there might be double listings. Feedburner’s pinger will allow GOOG to index, and sort out (personal) blogs, even better. But also clean up spam blogs from its blogsearch with time (expect GOOG to buy Askimet for this too, but not Wordpress.com that’s still for YHOO :P )

And jsut as you wrote, metrics. Popular feeds will continue to hit the SERPs, all the rest will disappear more and more in the supplemental index, but have to rely on Blogsearch.

]]>