Why Technorati is Popular (Not for Long?)
Technorati is at the top of its game. If you’re searching for buzz in blogs, what’s the first site you go to? Google blogsearch? Probably not. It’s likely technorati. Technorati has refined blog searching and linking relationships to a T (T for technorati?). And what’s even better, it seems to be ranking high in Google searches for certain keywords. Here’s the scoop from Valleywag.
Suddenly, it’s all clear: Technorati’s pages, on subjects such as Wikipedia, get plenty of links from the blogs it indexes; they have strong “Google juice”, and so score highly in searches, particularly for technical words; no wonder, as embattled founder Dave Sifry recently boasted, the traffic to these “tag” pages is growing at a “torrid” pace. Google is Technorati’s number one source of traffic.
Aha! so all those links to http://www.technorati.com/tag/(insert tag here) are causing Technorati’s Google juice to skyrocket. I’ve always been wary of inserting the default technorati link in my blogs, instead choosing to use internal tag links. I believe here on JOAB, we use the ultimate tag warrior plugin, which generates internal links for tag archives, instead of technorati links. No, we’re not giving technorati link juice not because we don’t like it, but because we’d rather keep our readers within our own site. We still get indexed by Technorati, anyway!
But then it’s not all that easy. Pretty soon, Technorati might just feel Google pulling the rug from under their feet.
These themed pages are akin to search results; there is no original content, merely an aggregation of excerpts from the blogs that Technorati indexes, no more effectively than Google. And Google is a jealous search engine.
Yes, Google is a jealous search engine. So Technorati had better watch out. Or at least they can re-format their tag archive pages, so these won’t be seen as just aggregation of excerpts.
JOAB also gives link juice to T. Just check the sidebar.
franky said this on April 25, 2007 6:42 pm
Just a quick thought – could this be a reason why WTF has been added – trying to add original content to the top of search results?
I really don’t get WTF myself (exactly) – could be more to do with SEO than actually being useful to users.
Andy Merrett said this on April 26, 2007 2:44 pm
eldomtrers
c4tacelt said this on November 19, 2007 7:22 pm