But you make a good point. Blogging “was” about what you want to say. Then it became about what others wanted to hear. If you wrote what they wanted to hear, you got more traffic. What bloggers are learning now is that it is a two way street. Blogging is about saying what you want to say, saying things people want to hear, and then listening to what they have to say so you can tell them more of what they want to hear. See the connection.

For those who just blog for the expression, they can do so. For those who want to build a reputation, make money, build a support network, and such, it’s about the relationships we form with our blogs, not about the blogs themselves.

I hope our series on the Blog Herald reflects that.