Is There Still Room for Niche Blogging?
One thing I learned from blogging as a form of online entrepreneurship is the value of niche blogs. The more, the merrier, they say. Blog networks thrive on having blogs on just about anything. There is a multiplier effect—even if you run blogs about the obscure topics, with select readership, combine these under one basket, then you have immense traffic and revenues. Citing the long tail principle (sorry, folks), the sum of the benefits from many, small, obscure blogs, will be greater than running one big blog.
But another thing I learned in the blogging world is that you can’t beat great quality content. So no matter how many blogs you have on obscure topics, you’d better make sure these are well-written, too. And you better be sure you have a lot of time on your hands to manage these—and even micro-manage—if the need arises.
So what’s the solution? Run a fewer blogs, but this time bigger, and covering a more comprehensive scope of topics. Be sure your writer or writers give more passion to writing their content. A bigger blog would have better chances in making it big in the already-crowded blogosphere.
So is there still room for niche blogging? As I see it, in a problogging sense, maybe not.
What do you think?