Splashpress Bags Another Big One
This plan has been under wraps for some time now, and people I know who have been in the loop tell me they almost burst with excitement because of this un-shareable knowledge they had. I didn’t even know about it until the announcement, but people were already dropping hints. And that’s about Splashpress Media’s recent acquisition of Performancing.com. Splashpress got to bag the metrics package and community of Performancing, and I think that’s a great thing.
Previously, it has been reported that Performancing’s metrics and community assets were acquired by PayPerPost, but that deal seem to have fallen through. Apparently, Performancing’s top honchos didn’t go too well with the idea that the new owners were of questionable online ethics (if simply because of the grey area that pay-per-post blogging occupies).
One disclaimer: JOAB is owned by Splashpress Media (the same Splashpress that acquired Performancing). And I can probably speak for the network when I say our ethics are intact, and we don’t do evil (sound familiar?).
So the Blog Herald was one big thing, and when Splashpress purchased it from Problogging, Inc last December, we were still quite inexperienced when it came to blog networks and even blogging itself. We’ve experienced a lot of growth since that time, and with another big ticket purchase, I would say we sure have a lot of challenges ahead of us! Performancing is, after all, dedicated to helping bloggers succeed, with its analytics tools and community. Hopefully we can live up to that expectation.
Performancing is now being managed by JOAB’s previous owner, the reformed (really?) Celebrity Cowboy, David Krug. I hear he has big plans, especially with building up the community. David, we’re all behind you on this!
What do you think?