Blog Network? Follow The Yellow Brick Road…
Hmmm…that dreaded term “blog network” again- perhaps the most overused and abused phrase in blogosphere’s dictionary.
These days, when I see it used, I think Wizard Of Oz- lots of smoke and mirrors, but draw back the curtains and there he is- a rather a sad little man. And such is the online world that we live in: megalomaniacs in their masses, hidden behind laptop screens- just waiting to be caught out and chided by little Dorothy.
And yet, when I set up my first online company some yonks ago, I used that damned word “network” then and have used it again now for poor old Mr Bloggy and his sad collective of blogs. Of course then, in the good old days, the SE crawlers were a bit more predictable and so “networking” was pretty straightforward stuff and link reciprocation very much the fashion. But nowadays, it ain’t so pretty.
So what is the point of “joining” a set of different blogs together under one “umbrella“? In the main, no point at all. Power in numbers? Bah humbug! Just Emerald City stuff. You’re going to have all these blog owners who will way overvalue both the existing market value of their blogs and their future contributions to them. Revenue share (if there is any) will be a headache. Quality control- impossible. All these writers, like the worst of us, will think that they can write- when of course they patently cannot. And lastly, if you’re not properly “joining” these blogs together and just doing a “traffic exchange” deal- then it’s time make use of all the hot air and make your way back to good old Kansas.
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trapp1 said this on September 15, 2006 2:25 pm