Make $50 Billion Dollars in Less Than 8 Seconds by Doing Nothing
Content is NOT king, because users will not even arrive at the content if the delivery system, design, navigation, and credibility characteristics are all screwed up.
Same goes for podcasts. Vlogs. Glogs. Ham Radio. Video Games. MP3s. Dream Recording & Playback Systems. Teleportation Modules. Pain Rays. Satellite Radio.
If the presentation, whether sound, video, text, art, photos, if that delivery system distorts in some way, if the channel is clouded, if the giving forth of it is muddled…it sucks.
The Western Civilized Meth-aphysical Mind seeks division, differentiation, severance, cut, chop, chew. Separating even identical entities, its classifications obscure the One, Integration, Indivisibility.
Content is presentation is design is experience is reception is perception is memory is human consciousness.
Everything is One Thing. NOT several things.
Stupid is as stupid divides: white vs. black, young vs. old, male vs. female, punk vs. opera, Ritalin vs. Crack Cocaine, Harry Potter vs. Charles Manson.
content CANNOT be split off from presentation, except in HTML vs. CSS
Users seek perfection, total excellance ala Tom Peters, Seth Godin, Boing Boing, A Grain of Salt, EvHead, Odeo, JOHO, Doc Searls, Rage Boy, Robot Wisdom, Brainwashing sites.
Crappy presentation blocks and distorts feeble little “content”, which is just along for the ride.
Erase this sentence from your mind after you read it:
“To be fair, I believe Content is King and crappy presentation can be overcome with killer content usually…”
Illuminent
If the sound or visual quality is messed up, it ruins the experience. Oh, sure, the diehard collector mentality craven-hearted obsessive will grovel in front of new fix of his favorite digidrug.
But any real connosewer will say:
“Cool band, good melodies, nice rhythms…but turn that muffled [or: scratchy, wow & flutter, oxide particle clogged, skipping] CD [or: vinyl record, cassette tape, mp3] the hell OFF before its horrendous squawking makes me kill somebody!”
If the sound quality sucks, no one gives a rat’s ass how good the content is,
because you simply can’t bear to hear it—
unless it be “How to Make 50 Billion Dollars in Less Than 8 Seconds By Doing Nothing At All”.
Chartreuse—”Army of One to Scott Johnson: Why Do Your Podcasts Sound Like Crap?”
Here is the
First ASTONISHING
Statement of 2006:
“No matter how far down the media chain you think you are, people are watching!”
This fits in with my Triumphalist Blogging technique.
You blog until your head falls off…no matter how freaking “few” comments you get.
If you quit your blog or podcast or vlog or however you prefer to impregnate this wombish effluvium, BECAUSE OF NEGATIVE COMMENTS—you make me sick. You make EVERYBODY sick. You filth pig asshat.
You lay down and die, while I slave away with a frozen shoulder, AMBASSADOR 21 Minsk and Belarus speedcore noise band blaring at full blast 24 hours a day near my computer…
and you’re going to abandon your
video blog, blog network, pussyfart MySpace hook-up journal…
just because you got NO COMMENTS…or not nice comments?
I hate the toilet you live in.
Can I steal the title of this post?
chartruese said this on February 21, 2006 3:41 pm
Good post, but it’s “inluminent” not “illuminent” ... yeah, I know, stupid name and I pay for it with people getting it wrong all the time
john said this on February 22, 2006 8:41 am