Creating the Ultimate Blog Network
Imagine a blog network that pays you a regular wage and allows you to log in when you want and how you want. Ahh. Every bloggers dream right? Today I offer my tips to a company I think could be really competitive at this. They are called InterActiveCorp. They own a number of really awesome businesses including ServiceMagic, RealEstate.com,Gifts.com,AskJeeves,Evite,HotWire,and the list goes on.
Now think if they added a blog to every one of their businesses you would have a huge blog network with out a lot of work with a massive amount of already established traffic and a highly marketable business. Today we analyze one of those businesses and the effect a blog would have on it.
Business: IAC
BlogName: gifts.com :: MightyGifts.com ::
Who I’d Hire: Margaret Mason of Mighty Goods
DNCost: 695.00
Imagine Maggie being able to get payed big dollars for blogging and Gifts.com being able to attract big traffic from blogging. The partnership is a match made in heaven. I just want to know why anyone isn’t pitching this idea to IAC. Really seriously why aren’t we turning successful 1.0 Companies into successful 2.0 companies? The ability is there and it would really make sense. If you want to make big dollars in this business don’t do it the WIN way, do it the Right Way. This way is a step in the right direction. This is truly the future of 2.0 companies.
4 Questions
Is it alright if I am not snarky for a few days?
What would be the pro’s and con’s of MightyGifts.com?
Who would you hire to run MightyGifts.com?
Why do you think more companies aren’t blogging?
Big companies are scared to death of unscripted messages.
Brian said this on December 15, 2005 4:42 pm
> Is it alright if I am not snarky for a few days?
Bit out of character but knock yourself out
> What would be the pro’s and con’s of MightyGifts.com?
Pro, it could work very well, con it could suck bigtime. If it was just lame “here is another product we would like to offload onto you merchandise addicted suckers” like a lot of the ecommerce “newsletters” are then I would rather not see it happen. The blog would work well properly integrated with good posts that you look forward to reading.
> Who would you hire to run MightyGifts.com?
You, or another arrogant blogger with a big mouth and opinions on everything to gain lots of publicity. The last thing they would want is to launch it and nobody notice. They would drop it before it got going.
> Why do you think more companies aren’t blogging?
Fear. Laziness. Hubris. Ignorance. Perceived lack of ROI. Let’s face it, many large companies see marketing and sales as problems wads of cash can fix. Interacting with their “consumers” isn’t even on the radar.
Chris Garrett said this on December 16, 2005 4:35 am